Martin Orton: Brand Looters

Three quarters of the young people convicted of looting London in August had previous convictions, many of petty crime and theft. The others? Perhaps bystanders seeking an opportunity too good to miss. Who can forget the family of looters? But what affliction do they all share? How did they suddenly transform themselves from the passive aggrieved and excluded into a proactive, well-organised army of rampant materialists?

I’m going to point the finger at a new culprit in this landscape of social inequality; a cause of the looting, one that has a solution and that will definitely surprise some people: Brands.

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