I’ll be down in a minute mum, I’m just saving the world…

Bold, ambitious, innovative, a few ways of describing the guys that have commissioned these digital projects. It’s not such a great leap from a static or web based campaign to something that you sit down and interact with for a few hours. It’s all about reaching out and engaging young people in your issues on their level in their language – it doesn’t matter that you’ll never play it.

And if it’s being downloaded over 4 million times who can argue with that? Nice one Food Force

GV

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