Social Media for your Grandma

Hands down to the designers at Moma Propaganda for these wicked vintage ‘future ad’ designs. They feature as part of a collection called “Everything Ages Fast” for Seminars hosted by communications agency Maximidia.



Images: Vintage Social Media Ad campaign – http://www.maximidiavintageads.com/

These posters seem particularly striking due to their aesthetics being so different to how we usual perceive social networks.

Once used to advertise wireless radios in the past, the vintage styles makes me wonder about what kinds of advertising are most accessible to older generations today.

It also poses the question – should there be programmes to encourage more elderly people to use social media? With platforms like Facebook and Twitter offering such unique ways of sharing stories, reminiscing on past events and finding old (& new!) friends, I’d imagine that older generations could actually benefit a lot from the many uses of social media. Understanding the functionality offered via these services doesn’t come naturally, so what could we do to increase uptake?

What your Grandma would say when she sees your festival photos remains to be seen…

-LN

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