How to get ahead in advertising

This fascinating lecture by Ji Lee, now the creative director of Google Creative Lab, is an inspiration to every frustrated creative out there. Less than a decade ago, Lee was at an ad agency attempting to push the envelope and innovate but, for corporate reasons, was scraping the barrel and stagnating (see how easy it is to descend into a morass of cliches?).

Recognising that he was in something of a rut. Lee did what many of us can only dream of having the courage to: he went out himself. His idea was to extend the cretive process to ordinary people by launching The Bubble Project – a guerrilla campaign that pasted speech bubbles onto adverts all over New York. Eventually, people began to fill in these empty speech bubbles with all manner of creative slogans from the hilarious to the downright silly.

Lee had crested the wave of a new optimism that was coming with the rapid rise of the internet. He had tapped into a participatory mood (we have expressed scepticism about the various claims made for the revolutionary power of the internet but it’s unquestionable that the flow of information precipitated by the web has rapidly increased and unleashed new possibilites) that on the face of it was was comment-free but amalgamated a series of opinions and voices on a host of topics.

The video sees Lee tell us about how he overcame the frustration of his earlier career and how he went about the Bubble Project.

A mind once stretched by a new

idea never regains its original

dimensions


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