How did you get on the front page of the App Store?

This is a question you may have asked yourself if you caught our week of honour on the iTunes store this January. Developers & publishers certainly have as digital publishing remains an incredibly exciting yet somewhat uncharted market so far in 2011. When HarperCollins rang Bold one cold Winter’s Monday morning and told us we had achieved the coveted ‘App of The Week’ status, it got us leaping around the studio in pure exultation … We even had to have a cup of coffee to celebrate!

The Heart & The Bottle reached the top of the iPad book category within one week of release and made iPad ‘App of the Week’ within one month on the Apple Store.  We thought this was a pretty special achievement until we heard the news that a fourteen year old boy had also made ‘App of the Week’ from the confines of his own bedroom using nothing more than a library book for reference! So what does it take?

Comment on this

“My 3 year old daughter loves my

iPad, and she’s going to love

this. It’s delicious!” -

Helena Bonham-Carter


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